They almost got me.

A week ago, we filed a new trademark application.
Yesterday morning, we got an email.
Looked official.
Said a few items were missing from the application.
Said we needed to send info to the USPTO.

All day, I was thinking about that email.
Telling myself, get the info together.
Don’t want to mess up the process.
Don’t want our application rejected.

Last night, I looked at the email again.
Something felt off.
Email address? Looked funny.
Didn’t have the right domain.
No links. No instructions.
Just the USPTO logo. That’s it.

So I went straight to USPTO.gov.
Logged in. Checked the application.
Nothing missing. No errors.
Everything looked fine.

Then I found the real email from USPTO when I first applied.
It said—watch out for scams.
Said all emails would come from USPTO.gov.

That email I got yesterday morning?
Didn’t have that domain.
Scam.

Took it a step further.
Used WHO.IS to check the sender’s domain.
Domain was created yesterday.
Classic scam move.

They almost got me.
But not in this attempt.

If I had been rushing yesterday morning…
If I had replied with info…
I would’ve given them sensitive details about me and our business.
Worse—I would’ve shown them I’m willing to communicate.

They could’ve kept emailing us.
Asking for more.
And I might’ve sent it.

So—watch those email addresses.
Check the content.
Don’t rush.

This content was originally posted on Medium

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There’s a growing trend among business decision-makers who are stepping into “citizen developer” roles, using low-code or no-code platforms like Microsoft Power Apps or Power Automate. By leveraging their unique insights into everyday business challenges, these individuals are creating quick, innovative solutions without relying solely on traditional IT teams. The results can be transformative—enabling faster deployment, immediate value, and better alignment with specific organizational needs.

When Enthusiasm Meets Initiative

Embracing a do-it-yourself (DIY) mindset in technology can unlock fresh ideas and jumpstart operational improvements. Here’s why the non-traditional development approach can be so powerful:

1. Empowerment and Growth
   • Business professionals gain technical confidence and new skills. This can lead to deeper engagement and an inventive culture that encourages continuous improvement.
2. Rapid Prototyping
   • Low-code/no-code tools allow for immediate experimentation. Teams can quickly roll out prototypes to see what works, gather feedback, and iterate toward a more refined solution.
3. Cost-Efficiency (Within Reason)
   • Early projects can often be handled with minimal investment, freeing up budget for more complex endeavors or resources that require specialized expertise.
4. Team Morale
   • Celebrating internally developed solutions can energize an entire department, fostering a sense of ownership and collective pride.

Knowing When to Involve Experts

Even the most driven DIYer can encounter scenarios where professional IT support makes all the difference. Here are some key indicators:

1. Advanced Security & Compliance
   • Certain projects, especially those involving sensitive data or regulatory obligations, require specialized oversight to minimize risks and ensure proper safeguards.
2. Integration with Existing Systems
   • Solutions often need to communicate with CRMs, HR systems, or other enterprise platforms. Professional IT can guarantee seamless connections and data flow.
3. High-Volume Scalability
   • A DIY prototype might work for a small team. However, scaling up can expose performance bottlenecks, architecture issues, or unmet infrastructure needs.
4. Complex Troubleshooting
   • Hidden complexities or advanced workflows may demand deeper technical skills. IT experts can root out potential problems quickly and permanently.
5. Future Maintenance & Enhancements
   • Low-code platforms regularly introduce new features and updates. An IT team can help ensure your solution stays aligned with platform changes, security patches, and emerging best practices.

From Collaboration to Cohesion

While citizen developers excel at rapidly bringing ideas to life, collaborating with IT—whether an internal department or an external provider—adds a layer of robustness and future-proofing. By blending each group’s strengths, you can:

• Refine Architecture – Confirm that the solution’s underlying structure is efficient, reliable, and easy to expand.
• Verify Security & Compliance – Meet relevant regulations, protect sensitive information, and avoid vulnerabilities.
• Plan for Growth – Ensure the solution can scale alongside evolving business needs and frequent platform updates.

This balanced approach preserves the agility of citizen development while reinforcing it with specialized expertise for long-term success.

Citizen development represents a powerful shift, allowing business professionals to solve problems with tools that were once accessible only to seasoned developers. It can lead to faster innovation, reduced costs, and heightened ownership. However, it’s also important to know where the limits lie and when to bring in professional support to handle complexities and future-proof solutions.

If you’re exploring your own DIY initiatives or considering how best to maintain them in the long run, connecting with experienced IT professionals—whether internally or externally—can help ensure that you’re building secure, scalable, and sustainable solutions.

This content was originally posted on Medium

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I’ve met countless professionals who believe that earning certifications like CISSP, CISM, Security+, etc. is the key to advancing their careers. And while certifications are valuable—they demonstrate expertise, commitment, and a solid understanding of best practices—there’s one critical skill they don’t teach: how to communicate security and technology risks in a way that leadership understands.

I have several myself: CISSP, PMP, ITIL, MCSE and more — each one has helped me gain deeper technical knowledge and industry credibility. But none of them, on their own, prepared me for the real challenge of leadership: translating complex security concepts into business priorities.

A few weeks ago, I spoke with a colleague who had just completed a major certification. He was feeling confident about his technical knowledge, but then he walked into a leadership meeting and was asked to explain why his team’s proposed security initiative mattered to the business. He knew the technical details inside and out, but when it came to making the case to executives—framing security as a business priority rather than a technical challenge—he struggled.

That moment made it clear: Certifications don’t prepare you for the real challenges of leadership.

The Gap Between Certifications and Real-World Leadership

Certifications focus on frameworks, methodologies, and compliance—which are important. But in the real world, professionals must be able to:

• Translate security risks into business impact.
• Justify IT investments in terms of ROI.
• Persuade leadership to prioritize security initiatives.

I’ve seen too many skilled IT professionals hit a ceiling in their careers—not because they lack knowledge, but because they struggle to communicate complex ideas in a way that decision-makers care about.

For example, if you’re discussing Zero Trust security with your executive team, you need to go beyond saying,

“Zero Trust limits network access to reduce attack surfaces.”

Instead, translate that into business terms:

“Zero Trust ensures that only the right people have access to critical systems, reducing the likelihood of a data breach that could cost us millions in fines and lost customer trust.“

This shift in communication changes the conversation—and ultimately determines whether your initiatives get the support they need.

Three Skills Every Cybersecurity and IT Leader Needs

If you want to stand out and drive real change, focus on developing these three essential leadership skills:

1. Storytelling & Business Impact

Leaders don’t respond to jargon and technical specs—they respond to narratives that connect security to real business challenges.

• Instead of saying: “We need to implement multi-factor authentication (MFA) to strengthen security.”
• Say: “Over 80% of breaches come from weak passwords. MFA would immediately reduce our risk of unauthorized access, protecting both our data and our reputation.”

The difference? One statement sounds like an IT upgrade. The other sounds like a business necessity.

2. Risk-Based Decision Making

Security isn’t about eliminating all risks—it’s about prioritizing the most critical ones without disrupting operations.

• Understand risk appetite — how much risk your company is willing to tolerate.
• Learn how to quantify risk in dollars — leaders want to know what a security failure could cost the business.
• Frame recommendations in terms of business value, not just security best practices.

Example: Instead of saying, “This patch reduces vulnerabilities,” explain, “This patch could prevent an outage that would cost us $50K in lost revenue per hour.”

3. Stakeholder Influence & Negotiation

Your ability to secure buy-in for security initiatives determines whether they actually get implemented.

• Speak the language of finance, operations, and executive leadership—not just IT.
• Identify the real drivers behind security decisions (often compliance, customer trust, or financial impact).
• Build relationships before you need them—so when a crisis arises, decision-makers already trust your expertise.

If you can’t convince the CFO or CEO why security investments matter, even the best technology solutions will go underfunded or deprioritized.

How to Develop These Skills (Beyond Certifications)

So, how do you bridge the gap between technical expertise and executive influence?

1. Start practicing now. Present security insights to non-technical colleagues and get feedback on clarity.
2. Study leadership communication. Take courses on storytelling, negotiation, and business strategy.
3. Follow cybersecurity leaders who articulate security in business terms—watch how they frame discussions.
4. Get involved in executive-level conversations. Don’t just sit in IT meetings—engage with finance, operations, and leadership.

The professionals who stand out are the ones who combine technical depth with the ability to communicate its value to the business.

Certifications prove what you know—but your ability to connect security to business priorities is what sets you apart.

If you’re serious about advancing in cybersecurity or IT leadership, ask yourself:
Are you just learning technical frameworks, or are you preparing to lead?

Tech skills get you in the door. Communication skills put you at the table.

Are you ready for that next-level conversation?

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As we approach 2025, I’m excited to share some big goals I’ve set for myself and my business. Every November, I reflect on ways to grow, both personally and professionally, and this past November was no different.

Here’s a glimpse into what I’m focusing on in 2025:

Writing and Publishing My First Book

This year, my personal goal is to write and publish my first book. Publishing a book has been a long-time aspiration of mine and is an opportunity to channel creativity, share insights, and accomplish something deeply meaningful on a personal level. As part of this, I’m applying my “5 to 10% personal development rule,” dedicating no more than 5-10% of my time and income to this project.

Here’s where I stand:

• Exploring Content Options:
  • I’ve already drafted two books:
    • A passion project about technology careers.
    • A business-focused book targeting my ideal audience, which I’ve revised twice but may still refine further.
  • Alternatively, I may start fresh and write a completely new book that better meets the needs of my audience.
• Publishing Insights:
  • I recently read The Nonfiction Book Publishing Plan by Karl Palachuk and Stephanie Chandler, which provided valuable insights into the self-publishing process. It also helped confirm my assumption that self-publishing my first book would likely require more time than my 5-10% rule allows.
  • To balance my time commitments, I’m leaning toward working with a hybrid publishing company for this first book. This approach will provide the structure I need while ensuring I can meet my personal and professional priorities.
  • Self-publishing is still on the table for future books once I’ve mastered the process and can dedicate more time.

Aligning Personal and Business Goals:

This year, I’ve decided to align my personal goals with my business objectives to create a stronger, more cohesive path forward. A significant shift I’ve embraced is becoming more publicly active—a step I haven’t taken in several years. By aligning my personal and professional growth, I’m taking a strategic approach to strengthen my business and personal brand:

• Q1: Redefining my personal brand marketing strategy.
• Q2: Increasing my public presence by participating in events and networking.
• Q3: Developing a robust process to better engage my target audience.

I’ve also partnered with a marketing firm to fine-tune specific aspects of my business marketing. Their expertise will complement my efforts to enhance my overall strategy.

Looking Ahead

2025 is shaping up to be a transformative year. Publishing my first book—whether it’s a revised version of my current drafts or an entirely new project—will be a deeply personal milestone. By focusing on aligning my personal goals with my business strategy, I’m creating a foundation for growth and success in all areas of my life.

I’m excited about what’s ahead and grateful to have your support along the way. If you have advice, insights, or encouragement, I’d love to hear from you.

Let’s make this year one of meaningful achievements together!

Wylie Blanchard

Here are a few of my activities from 2024:

• What is Artificial General Intelligence (AGI) and Why Does It Matter?
• From NPD to the Cloud: Why Businesses Must Prioritize Cybersecurity Now
• Embracing AI in SMBs: Driving Competitiveness and Efficiency Through Technology
• Essential Disaster Preparedness Strategies: Safeguarding Your Business
• Innovating on a Budget: Strategies for Today’s Tech Leaders
• Embracing AI in SMBs: Driving Competitiveness and Efficiency Through Technology

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Imagine an AI system that could not only assist with routine tasks but also make strategic decisions, transforming industries overnight. This is the promise of Artificial General Intelligence (AGI), a technology poised to reshape the business landscape. Unlike today’s AI systems, which excel at specific tasks like language translation or image recognition, AGI aspires to perform any intellectual task a human can do. Think of AGI as a machine with the ability to reason, learn, and adapt across a wide range of problems, rather than being confined to a single skill set.

AGI is often seen as the “holy grail” of artificial intelligence—a system capable of understanding, reasoning, and decision-making with the flexibility of a human mind. While the journey toward AGI began with basic machine learning and narrow AI applications, researchers now envision a future where machines can learn new tasks without explicit programming, solve complex problems autonomously, and collaborate seamlessly with humans.

How is AGI Different from Current AI?

Today’s AI systems, often called “narrow AI,” are highly effective but limited. For instance, a chatbot like ChatGPT can answer questions and generate text, but it cannot diagnose diseases or manage complex project planning. AGI, on the other hand, would integrate a broad spectrum of cognitive abilities into one system, enabling it to tackle entirely different tasks with little or no retraining. This versatility is what makes AGI a revolutionary concept.

Consider an example: Narrow AI might power an e-commerce recommendation engine that suggests products to customers. AGI, by contrast, could analyze trends, predict inventory needs, and create personalized marketing campaigns—all while adapting to real-time shifts in consumer behavior. Similarly, in the healthcare sector, AGI could provide predictive diagnostics, tailoring treatment plans for patients based on genetic data, medical history, and environmental factors.

Creating AGI, however, is a monumental challenge, requiring breakthroughs in data processing, cognitive modeling, and ethical safeguards. Predictions about AGI’s arrival vary widely. Some, like OpenAI’s CEO Sam Altman, believe AGI could emerge as early as 2025, though skeptics cite the immense technical and ethical hurdles involved.

Why Should Evolving Businesses Care?

AGI has the potential to revolutionize how businesses operate, making it a game-changer for companies looking to scale or remain competitive.

For example:

• In healthcare, AGI could enable smaller practices to deliver personalized treatments by seamlessly integrating patient data, genetic insights, and the latest medical advancements. This could help level the playing field with larger institutions, allowing even rural clinics to offer world-class diagnostic services.
• In education, AGI could personalize learning plans for students by analyzing individual performance data and adapting teaching methods to their needs. This would empower small educational institutions to deliver high-quality, customized learning experiences that rival those of elite schools.
• In professional services, AGI could automate repetitive tasks such as document review or client onboarding, freeing up resources for strategic decision-making and personalized client interactions. Small accounting or consulting firms, for instance, could use AGI to analyze financial records, generate insights, and forecast trends with greater precision.
• In non-profit organizations, AGI could dramatically enhance impact by optimizing resource allocation, streamlining volunteer coordination, and automating routine tasks like donor outreach and grant management. For example, AGI could analyze community needs, predict trends, and recommend the most effective strategies for deploying aid. This level of operational efficiency and data-driven insight would enable non-profits to amplify their reach and focus more on their mission rather than administrative burdens.

For growing businesses and organizations of all sizes, AGI represents an opportunity to achieve more with fewer resources, improving efficiency and competitiveness in a rapidly changing marketplace. As noted in McKinsey’s Technology Trends Outlook 2024, advancements in AI are increasingly driving innovation and enabling companies to break barriers, leading to new efficiencies and expanded capabilities in enterprise applications. Understanding its potential now can help businesses prepare to harness its benefits as the technology matures.

A Practical Roadmap for SMBs: Preparing for AGI

Preparing for AGI doesn’t require jumping in headfirst. Instead, businesses can begin by adopting narrow AI tools, building a foundation for more advanced AI systems in the future. Here’s a step-by-step roadmap for growing companies to get started:

1. Identify Key Pain Points

Start by identifying specific challenges within your business. Are you struggling with repetitive administrative tasks, inefficient workflows, or slow decision-making processes? Narrow AI tools, such as automation platforms or analytics dashboards, can address these issues.

2. Adopt Narrow AI Solutions

Implement AI tools tailored to your business needs. For example:

• IT Support: Use AI-driven systems to monitor and resolve technical issues proactively.
• Customer Engagement: Deploy chatbots to handle routine inquiries, freeing up human staff for complex tasks.
• Data Management: Leverage analytics tools to uncover insights from customer or operational data.

An outsource IT partner can guide businesses through the implementation of these tools, ensuring seamless integration with existing systems.

3. Upskill Your Workforce

Ensure your team is prepared to work alongside AI systems by providing training and resources. An experienced technology partner can offer staffing solutions and training programs tailored to growing companies, helping teams stay ahead in an AI-driven world.

4. Optimize IT Infrastructure

Invest in scalable, cloud-based IT solutions to support future AI capabilities. A technology provider with expertise in platforms like Microsoft Power Platform can help businesses set up systems that grow alongside their needs.

5. Build a Long-Term AI Strategy

Collaborate with a technology consultant to develop a roadmap for integrating more advanced AI technologies. This includes identifying opportunities for AGI applications as they become viable.

Preparing for the AGI Era

While AGI may be years—or decades—away, evolving businesses can prepare by embracing today’s AI tools. Start experimenting with AI-powered solutions in your operations, stay informed about advancements, and consider how AGI might integrate with your existing systems in the future. By understanding its potential now, you’ll be better equipped to navigate the changes it will bring.

For companies just starting their AI journey, adopting narrow AI solutions can offer immediate benefits while laying the groundwork for future AGI integration. Automating repetitive tasks, leveraging data analytics, and upskilling teams to work alongside intelligent systems are excellent first steps.

AGI holds incredible promise, but it also raises important questions about ethics, security, and the role of humans in a world increasingly shaped by intelligent machines. It’s an exciting time to be in business as we stand on the edge of a potential revolution.

This content was originally posted on Medium.

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The recent National Public Data (NPD) breach, which compromised the personal information of over a million individuals, serves as a stark reminder of the ever-growing need for strengthened cybersecurity measures. As organizations increasingly rely on digital platforms to store sensitive data, the importance of cybersecurity cannot be overstated. Data breaches are no longer isolated incidents—they have become a significant, ongoing threat to businesses and their customers. With the rapid evolution of technology, companies must prioritize the implementation of robust cybersecurity frameworks to safeguard their operations, protect consumer trust, and ensure long-term business continuity.

The NPD Breach: A Wake-Up Call for Cybersecurity

The NPD incident was a clear demonstration of how vulnerable even large, data-driven organizations can be to cyberattacks. Although the breach reportedly impacted 1.3 million individuals, some experts argue the actual scale of the compromise might be larger, considering the 2.9 billion records reportedly exposed on the dark web. This gap between the company’s official disclosure and the broader cybersecurity community’s findings highlights a recurring challenge: many organizations underestimate the extent of their vulnerabilities until it’s too late.

In the wake of such incidents, businesses must ask themselves: Are we doing enough to protect our digital assets? Data breaches like the NPD case underscore the importance of taking proactive measures to avoid devastating consequences, such as financial losses, damaged reputations, and loss of consumer trust.

Why Cybersecurity is Critical for Today’s Businesses

Businesses today operate in an increasingly complex digital landscape. From financial institutions to healthcare providers, nearly every industry depends on digital infrastructure to facilitate daily operations, communicate with clients, and store critical data. However, this reliance on technology comes with its own set of risks.

Cybercriminals are becoming more sophisticated, leveraging advanced techniques to exploit vulnerabilities in systems. They target weak spots, from outdated software to poorly configured cloud platforms, and the consequences of these attacks can be catastrophic. According to the IBM and Ponemon Institute’s 2024 Cost of a Data Breach Report, the global average cost of a data breach increased to USD 4.88 million in 2024, marking a 10% increase over the previous year. Business disruption and the costs associated with post-breach responses, such as customer support and regulatory compliance, contributed to this significant rise. For small businesses, these figures could result in bankruptcy or closure. This is why cybersecurity has evolved from a technical concern to a strategic business priority.

The Long-Term Costs of Data Breaches

Beyond the immediate financial impact, the long-term effects of data breaches can be equally damaging. Businesses may face legal repercussions, including fines and lawsuits from customers whose data has been compromised. Additionally, regulatory bodies such as the California Consumer Privacy Act of 2018 (CCPA), the state of Illinois’ Personal Information Protection Act (PIPA) or the Biometric Information Privacy Act (BIPA) can impose strict penalties for non-compliance with data protection standards.

A breach can also severely damage a company’s reputation. Consumers are increasingly aware of the importance of data security, and a company’s failure to protect their information can lead to a loss of trust. When customers no longer feel secure doing business with a company, they take their business elsewhere, further eroding the company’s market share.

Moreover, data breaches disrupt operations. Recovery efforts often involve halting production, isolating systems, and launching extensive investigations. This downtime can significantly hinder a company’s ability to serve its customers, exacerbating the damage caused by the breach.

Proactive Cybersecurity Measures

To avoid the far-reaching consequences of a data breach, organizations need to adopt proactive cybersecurity strategies. The following measures can help businesses mitigate risks and strengthen their defenses:

1. Comprehensive Risk Assessments
Businesses must regularly conduct thorough risk assessments to identify potential vulnerabilities within their digital infrastructure. These assessments should not only focus on internal systems but also include third-party vendors and partners who have access to company data. A well-rounded risk assessment allows businesses to prioritize cybersecurity investments and focus on areas that present the highest risk.

2. Multi-Factor Authentication (MFA)
A simple yet effective security measure, multi-factor authentication adds an extra layer of protection by requiring multiple forms of verification before granting access to sensitive systems. This reduces the likelihood of unauthorized access, even if a password is compromised.

3. Regular Software Updates and Patching
Cybercriminals often exploit known vulnerabilities in outdated software. Ensuring that all systems are regularly updated and patched is critical to closing these gaps. Organizations should have a clear patch management process in place, with designated personnel responsible for monitoring and implementing updates.

4. Employee Training and Awareness
One of the most common ways cyberattacks occur is through human error. Phishing schemes and social engineering tactics exploit untrained employees to gain access to sensitive information. To combat this, businesses must invest in continuous cybersecurity training programs that educate employees on the latest threats and how to recognize them.

5. Data Encryption
Encrypting sensitive data ensures that, even if a breach occurs, the stolen information is unreadable to unauthorized users. Businesses should implement encryption protocols both for data at rest (stored data) and data in transit (information being sent between systems).

6. Incident Response Planning
Having a robust incident response plan in place can help businesses quickly address and mitigate the effects of a breach. An effective plan should include clear protocols for isolating compromised systems, notifying affected stakeholders, and conducting forensic analysis to determine the scope of the breach. Regular testing of the incident response plan ensures that all team members are familiar with their roles in the event of a breach.

The Role of Cloud Security

With the shift towards cloud computing, businesses are increasingly relying on cloud providers to store and manage their data. However, cloud environments present their own unique set of challenges. Data breaches in cloud infrastructures can occur due to misconfigurations, lack of encryption, or insecure APIs. Therefore, organizations must ensure they partner with reputable cloud providers who offer robust security measures, such as encryption, regular monitoring, and adherence to industry standards.

It’s also critical for businesses to maintain visibility and control over their cloud environments. Implementing cloud security tools, such as cloud access security brokers (CASBs), can help organizations monitor and enforce security policies across cloud services. These tools offer real-time visibility into user activities, identifying potential threats before they can escalate into full-blown breaches.

Learning from the NPD Breach: The Need for Transparency

One of the lessons businesses can learn from the NPD breach is the importance of transparency. In many cases, companies are hesitant to disclose breaches until they have a complete understanding of what happened. However, this approach can delay critical responses, such as notifying affected individuals or taking action to prevent further damage.

Transparency and timely reporting are not just ethical obligations—they are also critical components of crisis management. Customers need to be informed promptly if their data has been compromised so that they can take steps to protect themselves. Moreover, regulatory agencies often require timely disclosures, and failure to comply can result in additional penalties.

The Future of Cybersecurity: Evolving with the Threats

Cyber threats are constantly evolving, which means businesses must remain vigilant and adaptive. Cybersecurity is not a one-time investment; it requires continuous updates, monitoring, and strategic planning. As artificial intelligence (AI) and machine learning (ML) become more integrated into cybercriminals’ arsenals, businesses will need to leverage these same technologies to defend against sophisticated attacks.

By adopting a forward-thinking approach to cybersecurity, businesses can stay one step ahead of cybercriminals, protecting both their operations and their customers. In today’s digital world, investing in cybersecurity is not just about avoiding breaches—it’s about building a resilient organization that can thrive in the face of adversity.

The NPD breach is a reminder that no organization, regardless of size or industry, is immune to cyberattacks. Strengthening cybersecurity requires a proactive, comprehensive approach that addresses both technological vulnerabilities and human factors. By implementing robust cybersecurity strategies, businesses can protect themselves from the ever-present threat of data breaches, safeguard their customers, and secure their future in the digital economy.

This content was originally posted on Medium.

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In a rapidly evolving business landscape, small and medium-sized businesses (SMBs) are at a critical juncture where adopting advanced technologies is no longer a luxury but a necessity for survival and growth. Artificial Intelligence (AI), once the preserve of large corporations with deep pockets, is now becoming the driving force behind SMB competitiveness and operational efficiency. The rise in AI adoption among SMBs signals a transformative shift towards digital agility that could redefine success in this dynamic sector.

Digital Transformation as a Competitive Necessity

A recent survey by AI4SP and Microsoft found that 52% of SMBs are utilizing AI tools within their operations, reflecting a substantial move towards digital transformation. This statistic is more than a number; it underscores the broad-based recognition among SMBs of the imperative to integrate technology into their business models. This shift is driven by the need to remain competitive in an environment where agility, responsiveness, and innovation are paramount.

The importance of this transition cannot be overstated. For SMBs, digital transformation through AI adoption is not just about keeping up with trends but about establishing a foundation for sustainable growth. The ability to harness AI for tasks such as data analysis, customer relationship management, and even automated customer service allows SMBs to punch above their weight, competing with larger players in their industries.

However, this integration does not come without challenges. It necessitates a willingness to invest in new technologies and an openness to partner with digital experts who can enhance in-house skills. It’s critical for SMBs to not only adopt AI but to foster a culture of continuous learning and adaptation to maximize the potential of these powerful tools.

Proven Effectiveness of AI in Business

The benefits of AI in SMB operations are not merely theoretical. An overwhelming 91% of businesses that have integrated AI report that it has made their operations more successful,¹ pointing to tangible outcomes such as improved efficiency and heightened business success. Furthermore, a remarkable 82% of AI-adopting businesses maintain an optimistic outlook on AI’s potential to propel future growth.² These insights reveal a growing confidence among SMBs in AI as a tool for long-term prosperity.

The optimism is well-founded. AI-driven analytics can offer deep insights into market trends and customer preferences, allowing businesses to tailor their strategies effectively. AI-powered automation can streamline operations, reducing the workload on human staff and minimizing the scope for error. These benefits contribute to a business environment where decision-making is informed, strategic, and forward-looking.

Yet, to truly leverage AI, SMBs must move beyond mere adoption to an understanding of its potential. Sharing success stories and practical use cases can provide the necessary blueprint for others to follow. These narratives can illustrate how AI is not just a technological upgrade but a transformational tool that can revamp the entire business process, driving growth and innovation.

Bridging the AI Knowledge Gap

Despite the promising outlook, a significant knowledge gap exists. About 74% of SMBs have expressed interest in AI, yet many admit to having only a rudimentary understanding of its benefits.¹ Additionally, 70% would be willing to invest more in AI and automation, indicating a clear demand for accessible AI solutions and education.¹ This gap represents a dual opportunity for both the providers of AI technologies and SMBs themselves.

For technology providers, there is a burgeoning market for AI tools and services that cater specifically to SMBs. There’s a call for offerings that demystify AI, providing intuitive platforms that do not require deep technical expertise to manage. For SMBs, there’s a pressing need to invest in AI literacy, ensuring that the workforce can adapt to and exploit these new tools effectively.

Developing and promoting AI-focused training programs and resources can empower SMBs to bridge this knowledge gap. These initiatives can help SMBs navigate the complexities of AI and automation, enabling them to unlock the full spectrum of benefits these technologies offer.

Cost Savings Through AI

The financial incentives of AI adoption for SMBs are clear and compelling. 58% of SMBs anticipate saving over $1,000 in the coming year due to the integration of AI and automation technologies.¹ Moreover, 60% of SMBs report that using AI has increased the efficiency of their operations.¹ These savings are not just a reflection of reduced direct costs but also an indicator of broader operational efficiencies.

Implementing AI can lead to more streamlined workflows, where tasks are performed more quickly and with fewer errors, reducing the need for costly revisions and do-overs. It can also enhance the precision of marketing campaigns, ensuring that dollars are spent targeting the prospects most likely to convert. For SMBs operating on tight margins, these savings can be the difference between stagnation and growth.

Encouraging SMBs to explore AI for both cost management and operational enhancements can lead to improved profitability. As AI technologies become more accessible and their applications more widespread, SMBs that embrace these tools can achieve greater financial health and allocate resources to areas that foster growth and innovation.

The strategic adoption of AI technologies across the SMB sector is demonstrative of a paradigm shift towards enhanced operational efficiencies, cost savings, and an optimistic outlook on future growth. As businesses become more cognizant of the multifaceted benefits of AI, they are progressively gearing up for a deeper integration of these technologies into their core operations. This evolving trend is mirrored in the growing willingness among SMBs to channel investments into AI solutions, recognizing them as pivotal in maintaining competitiveness in a swiftly transforming market landscape.

These developments allude to a future where SMBs’ success is increasingly influenced by their effective utilization of AI technologies. The evidence underscores the need for continued education and robust support systems to fully harness AI’s potential in bolstering business practices and achieving enduring growth. As more SMBs pivot towards this technological awakening, those who navigate the AI transition effectively are poised to redefine the benchmarks of business excellence and sustainability in the digital era.

Sources:

1. “Small Business Now: An AI Awakening.” Constant Contact, 2023,
   news.constantcontact.com/small-business-now-ai-2023,
   drive.google.com/file/d/17tID61RqIGJVRCMr2SHaSeYZSW5NSg8l/view
2. “Empowering Small Business: The Impact of Technology on U.S. Small Business (Second Edition).” U.S. Chamber of Commerce, 2023,
   uschamber.com/small-business/smallbusinesstech,
   uschamber.com/assets/documents/The-Impact-of-Technology-on-Small-Business-Report-2023-Edition.pdf.

This content was originally posted on Medium.

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As we approach the dawn of 2024, seize the opportunity to shape your year starting right now…

Empower Your Journey: Unlock Success Together

• Invest in Continuous Learning – Commit to taking at least one professional development course or certification to stay updated with the latest industry trends and skills.
• Foster Cross-Functional Collaboration – Become a catalyst for innovation within your organization. Initiate and lead cross-functional projects to enhance collaboration and drive breakthroughs across departments.
• Enhance Digital Presence – Craft a comprehensive strategy to boost your online presence. From updating your social media profile to creating insightful blog posts and actively engaging with your professional network, ensure your digital footprint stands out.

Let’s embark on a journey of growth and achievement in 2024 together.

Wylie Blanchard

In the meantime, here are a few of my activities from 2023:

• Bridging the Gap: Unleashing Digital Transformation for Business Growth
• Security and Privacy Best Practices for Safeguarding Member Data in Non-Profit Organizations
• Building Trust through Effective Communication: Enhancing Customer Relationships in a Digital World
• How Non-Profit Health Services firms can use ChatGPT
• Exploring the Intersection of Emerging Tech, AI, and Business with Marc Lee – Online Dinner Party

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Digital transformation has become more than just a buzzword; it’s now a fundamental imperative for businesses seeking to thrive in an era defined by rapid technological advancements. As organizations across various industries grapple with the challenges of embracing digital transformation, a recent study conducted by Chief Executive Group in collaboration with Amazon Web Services (AWS) reveals both the high aspirations and the significant execution gaps in leveraging digital transformation for sustainable business growth.

The study surveyed over 500 C-suite executives and public company board members, revealing a substantial gap between the aspiration to harness digital transformation for growth and the actual adoption of advanced digital practices.

The Aspiration: Growth Through Digital Transformation

One of the key takeaways from the study is the strong desire among leaders to leverage digital transformation for growth. More than half of those surveyed listed growth through either new (28 percent) or existing (36 percent) products or markets as their company’s top priority for the year ahead. This aspiration aligns with the widespread recognition that digital transformation can be a powerful catalyst for business expansion and innovation.

The Reality: A Disconnect in Execution

Despite the high aspirations, the study indicates that many organizations are struggling to translate their digital transformation intentions into concrete actions. The data reveals several critical areas where companies fall short of harnessing the full potential of digital transformation:

1. Insufficient Utilization of Customer Data:

• The study highlights that most businesses still rely on anecdotal comments or conversations (23 percent), customer service data (21 percent), and ongoing tracking of NPS scores (15 percent) to understand customer needs.
• Only a mere 2 percent have adopted advanced techniques such as AI-driven insights to gain a deeper understanding of customer preferences and behaviors.

2. Lag in Real-Time Adaptation:

• Approximately 47 percent of leaders expressed the desire to use real-time data to inform and change their strategies instantly, but only 28 percent reported currently doing so.
• Many companies still align their strategies with three- to five-year projections (30 percent), missing out on the agility required to adapt rapidly to evolving consumer trends.

3. Traditional Approaches to Customer Involvement:

• A staggering 82 percent of organizations rely on longstanding, non-digital practices for involving customers in the development process.
• Only 15 percent use continuous monitoring of purchase or usage behavior, and a mere 3 percent do so at scale using algorithmic insights.

4. Long-Term Business Cases vs. Real-Time Adaptation:

• While 47 percent of organizations aspire to use real-time data for strategy adaptation, 30 percent still rely on long-term (3-5 years) business cases and projections.

These findings highlight a stark disconnect between ambition and execution when it comes to digital transformation. Many organizations are grappling with the challenge of embracing the real-time, data-driven, and customer-centric approaches that are essential for unlocking the full potential of digital transformation.

Bridging the Gap: Strategies for Success

To bridge the gap between aspiration and execution in digital transformation, organizations need to adopt a more strategic and holistic approach. Here are some key strategies:

1. Prioritize Customer-Centricity:

• Invest in advanced data analytics and AI-driven insights to understand customer needs, preferences, and behaviors in real-time.
• Leverage customer advisory boards, focus groups, and continuous monitoring of purchase and usage behavior to co-create products and services with customers.

2. Embrace Real-Time Decision-Making:

• Shift from long-term projections to real-time data-driven decision-making.
• Invest in technology and analytics capabilities that enable instant strategy adaptation based on real-time insights.

3. Foster a Culture of Innovation:

• Encourage a culture of continuous experimentation and innovation.
• Empower teams to explore new products, services, and go-to-market strategies based on real-time data.

4. Invest in Digital Infrastructure:

• Ensure that the organization has the necessary digital infrastructure and tools to collect, process, and analyze real-time data.
• Collaborate with technology partners to stay at the forefront of digital capabilities.

5. Educate and Empower Leadership:

• Provide leadership teams with training and resources to understand the value of digital transformation.
• Foster a mindset of adaptability and openness to change.

Digital transformation holds immense potential for driving business growth and innovation. However, organizations must bridge the gap between aspiration and execution to reap the full benefits. By prioritizing customer-centricity, embracing real-time decision-making, fostering a culture of innovation, investing in digital infrastructure, and educating leadership, companies can position themselves for success in the digital age. The journey may be challenging, but the rewards are substantial for those who can truly unleash the power of digital transformation.

This content was originally posted on Medium.

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In today’s digital age, non-profit organizations have embraced technology to streamline their operations and enhance member engagement. However, the increasing reliance on digital platforms also brings about the critical responsibility of ensuring the security and privacy of member data. As data breaches become more prevalent and regulations evolve, it’s paramount for non-profits to implement robust security practices and frameworks to protect their members’ sensitive information.

1. Privacy Regulations and Compliance

Before delving into security practices, it’s essential to be well-versed in the relevant data protection regulations. The General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States are two prominent examples. But the landscape is rapidly evolving. As of August 1, 2023, nine US states have passed comprehensive data privacy laws. These laws may vary significantly, so it’s crucial to stay informed and compliant. Bloomberg’s State Privacy Legislation Tracker provides an insightful overview of these developments.

2. Data Minimization

Collecting only the data necessary for your organization’s operations is key. Avoid the temptation to amass excessive or irrelevant information about your members. Minimizing data collection not only reduces security risks but also enhances your members’ trust in your organization.

3. Access Control

Implement strict access controls to restrict who can access member data. Role-based access control (RBAC) ensures that only authorized personnel can view and manage the data, limiting potential breaches caused by unauthorized access.

4. Encryption

Data security is greatly bolstered by encryption. Encrypt data both when it’s stored and when it’s transmitted. Utilize protocols like HTTPS for data transmission and encryption tools for secure data storage.

5. Regular Audits and Monitoring

Vigilance is crucial in maintaining data security. Conduct regular security audits and monitoring to swiftly detect unauthorized access or suspicious activities. Intrusion detection systems can provide early alerts to potential breaches. The frequency of these audits may be determined by local regulations and the expectations of your members.

6. Secure Development Practices

When developing software or applications that handle member data, adhere to secure coding practices. This includes validating inputs, avoiding known vulnerabilities, and leveraging frameworks with strong security features to mitigate risks.

7. Employee Training

Equip your staff with the knowledge and skills needed to uphold data privacy and security. Regular training ensures that everyone understands the significance of protecting member data. Cybersecurity professionals should engage in annual education through trusted industry organizations, while non-cybersecurity staff should be well-versed in key cybersecurity practices.

8. Data Retention Policies

Develop clear data retention and deletion policies. Holding member data only for the necessary duration and securely deleting it when it’s no longer needed minimizes the risk of data exposure.

9. Incident Response Plan

Preparedness is key in responding to data breaches. Develop a comprehensive incident response plan outlining communication strategies, technical actions, and legal considerations. A well-structured plan helps mitigate the impact of breaches.

10. Third-Party Vendors

If third-party vendors manage member data, ensure their security practices align with your standards. Conduct thorough due diligence before selecting any vendor to safeguard your members’ information.

11. Two-Factor Authentication (2FA)

Implement two-factor authentication to enhance security. This extra layer of protection, beyond passwords, helps prevent unauthorized access to member data and sensitive systems.

12. Regular Updates and Patching

Frequently update all software, including operating systems, applications, and security tools, with the latest patches and updates to address vulnerabilities promptly.

13. Data Segmentation

Not all staff members require access to all data. Segregate member data based on sensitivity to limit exposure in case of a breach.

14. Secure Communication

Utilize secure communication channels, such as encrypted email services, when exchanging sensitive information with members, enhancing privacy.

15. Privacy Impact Assessments (PIAs)

Conduct Privacy Impact Assessments to identify and mitigate potential privacy risks associated with your data handling practices, ensuring compliance with regulations and industry standards.

Frameworks and Standards

Consider adopting frameworks and standards such as ISO/IEC 27001, NIST Cybersecurity Framework, GDPR Guidelines, CIS Controls, and SEC Rules (2023) for cybersecurity disclosure. These frameworks provide valuable guidelines to enhance your organization’s cybersecurity posture.

Continual Vigilance

Remember, security is an ongoing process. Regularly review and update your practices to stay resilient against evolving threats and technologies. Seeking advice from cybersecurity professionals or consultants can offer valuable insights tailored to your non-profit’s specific needs.

By embracing these security and privacy best practices and adhering to relevant frameworks, non-profit organizations can uphold their commitment to their members’ data protection while fostering trust and confidence in their operations.

This content was originally posted on Medium.

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