Tag: Digital Marketing

  • Discussion with Don Alava: Integrating Digital and Traditional Marketing

    Discussion with Don Alava: Integrating Digital and Traditional Marketing

    I met with Don Alava, Digital Marketing expert and VP of Marketing Analytics & Technology at Universal Technical Institute. In this discussion Don shared his expertise on integrating digital and traditional marketing. Originally posted at www.GreatTechPros.com. Excerpt from the Interview: Wylie Blanchard: So, let’s talk about analytics for a second. How has analytics changed how we market content…