One Metric That Matters (OMTM)

What single metric would change your quarter?
Dashboards are great, but decisions come from one priority everyone can see.

How I help teams pick an OMTM:

  1. Tie it to money or risk. Revenue, cost, or exposure—decorate nothing else.
  2. Review weekly. If you don’t see it often, you can’t steer it.
  3. Name an owner. Weather reports don’t change the weather. Owners do.
  4. Set a threshold (green/yellow/red) so action is obvious.
  5. Pair one behavior you control (input) to the outcome you want.

Examples:

  • Reduce onboarding time by auto-provisioning day-1 access.
  • Increase qualified leads by two founder-led demos/week.
  • Lower churn by contacting at-risk accounts within 24 hours of a usage drop.

Pick one, make it visible, and let it dictate your next three moves.


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